Energy & Renewables: Powering Up Your Growth! Okay, let’s talk real talk. You know how everyone’s buzzing about climate change and green energy? Well, that’s great for business, but it also means fierce competition! I recently chatted with a solar company CEO in Lagos who summed it up perfectly. He […]
Breaking Barriers: Why You Might Be Self-Excluding From Critical Funding Opportunities
In our “Deadly Funding Mistakes” series, we’ve explored the importance of knowing your precise funding needs, the perils of panic-driven fundraising, and the dangers of accepting unfavorable terms. Today, we confront arguably the most insidious part of the third mistake: self-exclusion from critical funding opportunities. This isn’t just about […]
Beyond the Basics: Unlocking All the Funding Types Your Business Needs
In our series on “Deadly Funding Mistakes,” we’ve discussed the pitfalls of unclear funding needs and panic-driven fundraising. Today, we’re tackling the first part of the third major error: a lack of awareness about the vast range of funding options available to your business. Too many entrepreneurs, even experienced ones, […]
Bad Terms, Big Problems: How to Reclaim Your Business After a Poor Funding Deal
In our last discussion, we explored the dangers of panic funding – raising capital when desperation sets in. A direct, and often devastating, consequence of that mistake is accepting unfavorable funding terms. It’s easy to get swept up in the excitement of securing capital, especially when you’re under pressure. But […]
Panic Funding: Why Desperation Destroys Your Deal (and How to Avoid It)
In our “Deadly Funding Mistakes” series, we’ve already covered the critical importance of knowing your true funding needs. Today, we’re diving into another common pitfall: letting pressure be the trigger for fundraising instead of a well-thought-out strategy. I’ve seen it countless times in my over a decade working with small […]
Oops! You Accepted the Wrong Funding. Here’s How to Fix It.
In a recent article, we talked about the critical importance of knowing exactly what kind of funding your business truly needs. But what happens if that clarity comes a little too late? What if you’ve already accepted funding that, in hindsight, just doesn’t align with your business’s true needs or […]
Are You Chasing Capital Blindly? The #1 Funding Mistake Businesses Make
In a recent article, I highlighted three deadly funding mistakes that can significantly impact a business’s growth trajectory. This series will deep dive into each of those critical errors, offering actionable insights and solutions. First up, let’s tackle what I’ve observed as the most fundamental pitfall, drawing from over a […]
3 Deadly Funding Mistakes That Can Sink Your Business
After a decade immersed in the world of small business, especially working closely with incredible female SME owners and founders as a business coach and fintech founder, I’ve seen dreams soar and, sometimes, stumble. Often, the stumble isn’t due to a lack of brilliant ideas or hard work, but rather […]
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3 Ways to make your product or service more appealing
Have you heard that people buy emotionally and justify it logically? This also applies to how we connect with people. We usually connect emotionally first before we begin to find practical reasons why the connection exists. Understanding these 3 simple ways and applying them would make you or your […]
