“He, who fails to plan, plans to fail.”. Sounds familiar, right? A lot of us had this statement drummed into our consciousness from the beginning, but somehow we forget how important it is in our daily lives.. Listen, marketing is not an afterthought. It shouldn’t be, unless of course you’re […]
Why accelerate bootcamp is not for you
I trust your week is going well.. Do you know that 80% of people who register for a fitness or gym program never follow through?. When we promote our programs, we share our success stories like these ones from past participants of Accelerate boot camp…. These stories are usually the […]
YOU SHOULD OUTSOURCE YOUR MARKETING. HERE IS WHY.
Literally every single day, new businesses are springing up from different corners of the country. Every new day, people wake up with their hopes and dreams and hang up the shingle for their goods and services.. They are selling the same goods you sell and offering the same services you […]
Are you living your story?
I trust your week is going well.. I had a mind expanding experience over the weekend at the event my Mentor-Mrs Adenike Ogunlesi organized to share her knowledge and talk about my book; Uplevel.. Two of my ‘aha’ moments were:. 1. When I asked her the question about story story […]
what’s your end goal
What’s your end goal? One of my favorite quotes in my book Uplevel is: ‘Without an end goal everything you do is activity’. That quote came to me subconsciously. When I am confused or I don’t know the next step to take, I always ask myself; what is your end goal? […]
Connect the dots
Hello . I trust you enjoyed your Easter holiday.. If you look closely at your life, you will begin to establish patterns and connect the dots…… And like Steve Jobs said in his famous quote from a speech he made at Stanford in 2005; “ You can’t connect the dots looking forward […]
What is your reference point?
Hello!. Top of the week to you.. “There is no such thing as a new idea”….. Have you heard that quote before? it is by Mark Twain, an American Writer and humorist.. Now as I reflect on the quote, I am caught between agreeing and disagreeing.. I almost disagree because Mark […]
Do you really know you?
Happy new month and Quarter!. I trust your week is going well. . One of the first things we did when we analyzed companies when I was in business school was their SWOT analysis.. When we did this analysis, we were able to ascertain their competitive advantage and how they can position their […]
Are you crazy enough to change the world
Happy new and prosperous month . As I prepare for marketing master class 2.0, I remember one of my all time favorite marketing heroes. . He is a man named Steve Jobs who was known for his equal amounts of genius and eccentricity. . Steve had being previously fired from his own […]
Why you need to change the marketing game
I am sure you have heard the term recession so much in the last few months, that it has almost become a cliche in describing Nigeria’s current economic situation. . Whilst the economic experts were busy grappling with the reality of the recession, one sector decided to Uplevel and change […]
