Gracia Global Services, the producers and marketers of Gracia Plantia Plantain flour enlisted Tale Alimi Global’s expertise in going nationwide with their product. Although present in the market, the company wanted a wider market reach.

THE CHALLENGE

• Develop Gracia Planta National distribution and growth strategy.
• Design the marketing and brand activation plan.
• Design the Organizational structure to support growth.
• Employ and develop the team to drive revenue growth.
• Support the execution of the National distribution strategy.

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Our approach:

• Extensive market research on new markets and market behavior.
• Strategic advisory on best distribution pathways.
• The design of a functional organizational structure to support the distribution network.
• The design of a highly effective brand activation plan in the new market.

RESULTS

A detailed distribution plan designed for a nationwide reach, complete with resource allocation, the direct result of which is an increased market presence and sales for Gracia Planta Global services.