I am sure you have heard the term recession so much in the last few months, that it has almost become a cliche in describing Nigeria’s current economic situation.
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Whilst the economic experts were busy grappling with the reality of the recession, one sector decided to Uplevel and change the game!.

2016 would be remembered as the year when Nollywood stepped up their game with block buster movies like ‘The CEO’, ’76’ and the recently announced highest grossing movie in West Africa ‘The wedding party’.

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A comedic movie has made almost half a billion Naira in the cinemas in a continent that is in recession! .

What does that tell you?.

It tells me that recession and scarcity might just as well be fictitious or a game in our minds that has just shifted the way we are spending our money..

Now I am not saying that we are not contending with the reality of recession..

I am saying there is a new way of playing the marketing game that got people to spend their money and watch a movie over and over again to the extent that it has shattered a Guinness book record that was previously 175million held by Ay’s ‘a trip to Jamaica’.

I can quickly name a few factors that contributed to this( I will write my top 5 lessons in an article next week); from mass appeal, to influencer mobilization and even to the inclusive campaigns..

It did not happen by accident, there was quite a bit of thought put into it before mother luck blew generously on them..

Perception is the new reality and we are being influenced by marketing from following celebrities to our favorite sport players..

People are looking for people and brands to believe in and marketing will put you on the edge to differentiate your business and brand..

I am going to be sharing the new rules of the marketing game in Marketing master class 2.0.
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I approach marketing from a strategic perspective, and I distill the ‘Why‘ that created the ‘What‘ and ‘How‘ so that you can apply the practical strategies and tactics to grow your business and brand..

If you attended the Lagos or Abuja meetup December last year, you will remember the examples I shared about Companies who applied blue ocean strategies to change the game and grow their businesses. .

I want to teach more business owners how to apply marketing strategies that will allow them to differentiate themselves and win in their industries..

If you are ready to deepen your marketing knowledge and develop a practical branding and marketing game plan, then Marketing master class 2.0 is for you..

Participants of Marketing master class 1.0 can testify that it was a rewarding experience..

We are definitely going to Uplevel in 2.0. .

The date for 2.0 is March 11th, so if you are ready to change the game, clear your calendar and make sure you attend..

This is the master class you MUST NOT miss and we are not going to record it like we did for 1.0.
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See all the details and secure your own spot quickly HERE..

On another note, Uplevel book pre-order is ending on Tuesday 28th of February..

I want to sincerely appreciate everyone who has pre-ordered the book. You have shown confidence in my work and I believe it will be worth your smart investment.
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You will definitely get first priority for delivery and shipping once the book is out :}.

We are already working to get it into bookstores in Abuja, Portharcourt, Ibadan and Lagos. I will provide more details as we finalize the arrangement. .

I want to do book workshops in various cities starting from the launch workshop on the 25th of March in Lagos, so please vote for your preferred city on the uplevel book page to help us in planning..

Even in a recession, some people are still winning and I want you to be one of them! Check out and register for marketing master class 2.0..

Lets Uplevel together this year!.

‘Tale

P.S:  I have begun to really enjoy creating videos to make communication with you visual and more engaging. You can watch the video on why Marketing master class 2.0 is a game changer