The remarkable thing about a competitive market is; there are usually few big winners. Since there are many options, clients have a lot of freedom switching from one company to the other as they fulfill their needs.. However, the good news is that, although there are many competing companies struggling […]
Are you crazy enough to change the world
Happy new and prosperous month . As I prepare for marketing master class 2.0, I remember one of my all time favorite marketing heroes. . He is a man named Steve Jobs who was known for his equal amounts of genius and eccentricity. . Steve had being previously fired from his own […]
Why you need to change the marketing game
I am sure you have heard the term recession so much in the last few months, that it has almost become a cliche in describing Nigeria’s current economic situation. . Whilst the economic experts were busy grappling with the reality of the recession, one sector decided to Uplevel and change […]
Your magic lies in the story
If you have been reading my articles for sometime, you know I am passionate about story telling. And the reason is very simple; My life is a product of great stories!. From the story of Emma Hart in Woman of Substance that inspired me to decide to make something of my […]
