Nigerian mothers would tell you to keep your pregnancy close to your chest and obviously our Nigerian celebrity got the same advice from their Mothers or well wishers.

I always look at decisions from business perspective and as a business owner what are the pros and cons of announcing Vs waiting and surprising people?

When you wait

1. People would be surprised! They might hail you for being a Gangster at keeping things Private.

2. Leverage. You can leverage the surprise to create or launch other opportunities that can ride on this announcement i.e Adesua and Banky W leveraging the announcement of their baby to promote Banky’s new song.

3. Timing. In business timing is so key. Some products launch before their time and fail and some launch at the right time and blow up. 

4. Crowding. When you wait you can get crowded out or your news might not get as much impact as you though because multiple people might be using the same strategy so the market place might be crowded by the time you launch. Multiple celebrity babies at the same time. Who wears the crown?

When you announce

1. Support. When you share your plans, you can get support and people can rally around you to help you.

2. Accountability. When you share what you want to do, you can get people to hold you accountable for your plans and this could motivate you to do it.

3. Distraction. You might have multiple people trying to get you to do things a certain way that can distract you or derail you from your plans. You might even get the backlash of envious people who would lend their unneeded opinions and might even make you doubt yourself.

To announce or wait? They both have pros and cons. What team are you on?

If you want support to launch your new idea, design a business that can scale or monetize your message, you can apply for a free clarity session with me. Apply HERE.